Strategy and creative direction
Consider the objective, audience and brand context to develop a relevant format and experience direction.
TRONGOI helps corporate and agency teams shape an event brief into a workable plan. We connect creative direction, production planning and on-site coordination around the agreed scope.
The approach depends on the event objective, audience, venue, timing and operating conditions. We can discuss open questions before the team settles on a format or plan.

An event brings together approvals, suppliers, technical requirements, guest movement and live decisions. TRONGOI coordinates within the agreed scope and helps clarify what is being prepared, what needs review and what comes next.
We start with the information available and identify open questions so the team can align on scope and dependencies.
Consider the objective, audience and brand context to develop a relevant format and experience direction.
Set out scope, timing, technical requirements, coordination roles and review points around the venue and brief.
Consider how identity, space, content and guest journey work together in the context of the event.
Coordinate agreed workstreams and event-day transitions, with roles and decision points discussed in advance.
Discuss site access, guest flow, ceremony sequence and production needs in light of project conditions.
Explore the service ↗Discuss programme, guest arrival, brand presentation and event-day coordination based on the brief.
Explore the service ↗Shape format, schedule and event-day coordination around the brief.
Explore the service ↗Discuss message, filming needs, review and asset delivery for corporate video production.
Explore the service ↗Align on the objective, audience, venue, timing and known constraints.
Recommend a format, message and experience direction for review.
Present the visual direction, programme logic and key touchpoints.
Set out timing, technical requirements, coordination roles, approvals and handover points.
Coordinate setup, rehearsal and event operation within the agreed scope.
Review what was delivered, open items and possible next steps.
The planning conversation can cover scope, timing, approvals and dependencies, including venue conditions and supplier interfaces that may affect the guest experience.
Requirements for safety, permits, venues and suppliers vary by event and location. Confirm applicable requirements with the relevant parties for each project.
TRONGOI works with PR, digital, creative, branding and marketing agencies on event production in Vietnam. Responsibilities and communication are discussed around each project’s brief and agreed scope.
Teams can agree how to share project information, approvals and timing, as well as language and meeting arrangements.
Share the objective, timing, location, audience and any available budget or venue details. We can review the brief and discuss what is needed to shape a proposal.
Send your event brief ↗